Persia Nicole worked at CBS radio in programming and promotions then taking her passion of becoming a radio announcer to WERQ (92Q Jams, Baltimore) about 3 years ago. Surprise to say, I was her manager in Promotions and she wasn’t the most inviting person I’ve ever met; but I’m glad I met her. I believe it was her confidence that drew in a few side-eyes from co-workers. Fortunately, it was all a misconception (which you’ll read in her one-on-one).
Persia Nicole is smart, funny, innovative, sensitive, feisty, nurturing and one of the best secret keepers I know! (I think)
When I asked for a one on one, she didn’t’ think she was deserving of it but I beg to differ.
Persia Nicole, aside from all the other adjectives I described earlier, is inspiring to many women who aspire to become a radio personality and/or business woman. You’ll read about her journey in the radio industry, her business, family, and more!
Monday-Friday: 12:50pm (Street Buzz)
Sunday : 10:00am-3:00pm & 10:00pm-12:00am
How long have you been in the radio business? I’ve been learning the ropes of radio since I was 10, I officially became a part of the radio business 7 years ago.
Who do you most admire in the radio industry and why? What attracts me the most to radio is it has a mystery that keeps the listener & the jock unknowing of what’s to come next!
What genre of music do you like to listen to the most and why? Although I work for an urban station I love Pop music!
You interviewed a lot of celebrities, was there ever a time you had an uncomfortable celebrity interview where it went terribly wrong? Describe.
The worst experience I’ve had with an artist wasn’t more-so their ignorance (which was a big turn off) but they smelled like they’ve been rolling in s*** all day & no I won’t name the artist lol.. Just know his name rhymes with Hash Brown….
Who was the best celebrity encounter and why?
The best celebrity interview I’ve ever had was probably 50 Cent. I was actually very nervous to speak with 50 because of everything I’ve heard in the blogs I really didn’t know what to expect. But he was so humble & open to all of my questions whether it was about his sex life or the latest beefs (which we know he has a lot of)
What’s the biggest misconception about you? The most common misconception about me is that I’m unapproachable until you actually approach me then you’ll never get enough of me lol 😉
Who do you most admire in the radio industry and why? In the radio industry one of my biggest most inspirational idols is Tom Joyner aka “The Fly Jock” he took a dream and made it bigger than reality. What isn’t there to like about Tom?
What was the best advice anyone ever gave you? The best advice anyone has given came from my big bro “ILL WILL” I used to sit in the studios all night when I was 16 with Will while he was on air at 93.9 WKYS and just watch him light up the city! I will never forget one day I asked him how do you make people like you so much? His response was “Not everyone in life is going to like you, but once you crack that mic your energy speaks for you. So remember they can’t see you but they can feel you.” That may not seem like the craziest quote to some people but that is something I live by everyday!
Why don’t people get about music when it comes to radio? Ok so I hear this question over and over again it’s kind of like a whining child you told no you can’t have those Cheetos 20 times, ok maybe not but you get it right? The biggest thing listeners don’t get about music that comes on the radio is one the jocks do not have any control of what is played, and two if your hear Beyonce “Drunk In Love” 5 times in 2 hours well that’s probably because you your auntie, uncle, brother & sister all love it and 9/10 you do too…
What’s the biggest misconception about women in radio? I think the biggest misconception about women in the industry is that we have it made easy, but in reality we wake up every morning to prove our dedication.
Where do you see urban radio in the next 10-15 years?
In the next 10-15 years I see urban radio blossoming into a more creative element. I know your probably like, “what exactly does that mean Persia?” Well music and radio have this relationship that can’t ever be broken! Now do I think music will be displayed on FM stations the same in 10-15 years? No, but it isn’t going anywhere.
What do you think is wrong, if you do, with hip hop and R&B? Hip Hop and R&B just isn’t the same. Artists don’t put the same energy in a record and I feel as though some greats have lots that spark.
Who do you think is the most underappreciated artist out there right now? The most underappreciated artist I believe is J.Cole he has such raw talent that doesn’t reach a lot of listeners.
Who’s in your iPod/radar? On my iPod I am literally everywhere I am a lover of all types of music I have a little Taylor Swift, Drake, and to mix it all up on my ratchet days I’ll throw on some Young Thug!
What do you want your legacy to be? I want my legacy to speak for itself; one of my favorite quotes is “Work hard until you no longer have to introduce yourself”. I want people to see the dedication and passion I have for not only radio but for success!
How can people reach out to you?
I can be reached on mostly all social networks except singles.com (lol)
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