She has the flava of a big city radio personality and is taking over her current market of Birmingham as the Midday personality for 95.7 Jamz.
Her name is NuYork and I’m pleased to add her to the roster of amazing radio chicks from across the country!
If you’re ever in Birmingham, Tuscaloosa, check out NuYork from 10-3 Weekdays on 95.7 Jamz!
Station (market/format/timeslot): Birmingham, Tuscaloosa/Urban, Rhythmic
How long have you been in the radio business? 10 yrs.
Who helped you get your start in radio? I started interning in High School and my first job was at WEUP 103.1 FM in Huntsville, AL. From there it was all networking.
Are females harder to get along with in radio? It depends which market you are in. I have met a few woman who embrace other women but because it’s such a hard industry to get into there are those who won’t help you because they fear being replaced by you.
Do you think it’s a lot of competition? There’s a lot of competition but it falls more on men versus women rather than women vs, women; especially on Morning Shows. You can notice that most morning shows only have a male host (which is pretty ironic being that women are radio stations primary listening audience with the exception of sports radio).
What is your LET IT GO song? (One that you would absolutely lose your mind listening to) I have a very eclectic ear but right now T.I.’s “Ain’t About The Money” gets me hyped!
You’ve interviewed a lot of celebrities, was there ever a time you had an uncomfortable celebrity interview where it went terribly wrong? Describe. Several, lol! The two that come to mind are R. Kelly and Wiz Khalifah. R. Kelly was in a very controversial situation at the time and he refused to talk about it and hung up mid interview. Wiz, I believe was so high or “not in the mood to talk” that he just didn’t care to answer any questions so his response to every question was “go buy my new album.” It happens. Doesn’t help for the fans who buy there music and desire answers but what can you do.
Who was the best celebrity encounter and why? I did an interview at the BET Awards one year in the radio room and I was surprised by how nice Lil Kim was. Such a sweet soul. Keke Palmer is awesome too! Nothing but a positive vibe the whole interview.
What’s the biggest misconception about you? I don’t know… I guess, that I look a certain way. Listeners love to visualize a face with the voice and I remember meeting someone and them telling me that they thought I was dark skinned, and weighed about 200 lbs. The “face for radio”’cliché boggles me. I guess we’re all supposed to be unattractive.
What don’t people get about music when it comes to radio? I would say that it’s entertainment. A form of expression. Some songs are meant to inspire. Some are meant to make you dance. And some are just to entertain. We need to learn the difference and not confuse one for another.
Who do you most admire in the radio industry and why? I admire all the women who really worked to get where they are & those who mastered their craft to get the right attention to be chosen. Women are underpaid and overworked in this industry but there is a way to win when you know your stuff. Your talent must be undeniable.
What was the best advice anyone ever gave you? The first on-air job I had was at an Urban AC staton, and my co-worker who had been in the industry for 20+ years said, “Don’t get in this, if your heart isn’t really in it.” Something so simple and to the point but boy, was she right! There is a high turnover rate with radio and its cut throat. You will not make all the money you can make in it either. However, if you have a passion for music, a love to entertain, and a soft spot for people, you can go as far as you want in it.
If given the chance, I’ve always wanted to try: Having my own television show.
What’s the biggest misconception about women in radio? Good question! Hmmmm, that we have great love lives. Lol! The truth is most men are intimidated by us.
Where do you see urban radio in the next 10-15 years? I believe Urban Radio will be more mainstream than it currently is. We are already crossing over to pop stations and I believe I’ve heard a few cross collaborations on country songs.
What do you think is wrong, if you do, with hip hop and R&B? I wouldn’t say anything is wrong with it. I can appreciate an artist and their individual craft but I’d like to see it get back to real instruments with more relatable topics rather than all this “gimmickie” music just to make a few bucks.
Who do you think is the most underappreciated artist out there right now? I’ve always been a fan of J. Cole, he has an unique way of getting his point across but rarely has music that makes it mainstream. And Tank, man Tank can really sing and he’s been in the game for years but doesn’t get the attention he deserves.
Who’s in your iPod/radar? Beyonce, Childish Gambino, Luke James, Tank, Marshia Ambrosius, Ed Sheeran, Coldplay, Daley, B.O.B. to name a few.
What do you want your legacy to be? That I did more than entertain. I love interacting with the community! Especially young girls! Not just to motivate them and encourage getting a good education but to also show them that there’s more to life than getting likes on FB, and IG. Be known for your character, intelligence and your talent, not just your looks.
Biggest regret is…. I try not to have regrets. If I make a mistake, I take the lesson, learn from it as best as I can and keep it pushing.
How can people reach out to you? My website is www.IAmNuyork.com. You can find me on 957jamz.com. My Instagram & Twitter is @NY957 and my Fb page is Nu York.
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