She’s the newest radio personality you hear weeknights and some weekends on 92Q Jams (Baltimore, MD) who has an extensive radio history with a few top markets.
Her name is Autumn Joi and I met her in passing several months ago. I had no idea who she was and after asking several people, I still didn’t know. Throughout my “quest”, I found out she’s “cool” and “talented”. I also found out she used to work for WPGC 95.5 (Washington, DC) for a while.
That didn’t help me either. You see, when there’s a new “jock” added to the roster, most program directors (no shade) refrain from bringing them around to meet the vets. It’s something that happens quite often and with that, it’s not welcomed in a positive light.
It feeds the insecure thoughts of “who is she?” or “I know she’s not going to take my job!” and the famous “Hmmm…let’s see what she’s gonna do.” (Don’t act like you ain’t never had those thoughts!)
One day, I’m at a remote for a local furniture store and I had to call into the station to do my “callback” when Autumn answers the phone. The bubbly voice and excitement threw me off a bit but I found it to be pretty welcoming. She and I exchanged our professional banter and carried on throughout our day.
After the remote, I HAD to see who this Autumn Joi chick was. She was the exact match to the voice I heard over the phone and on the air.
She’s mad cool and super talented. And most importantly, she’s eager to gain more knowledge that she already has; being a veteran in this industry for 13 years.
If you’ve never listened to Autumn Joi before, check her out weeknights as the new host for the Love Zone on 92Q Jams.
Autumn-Joi, 92Q Jams Baltimore – Sundays 10am to 3pm and pretty much fill in for everyone LOL
How long have you been in the radio business? Been doing radio for over 13 years
How long were you in the television business? Been doing TV for about 7 years
What is more enjoyable/different? I enjoy being able to be my crazy self and its accepted by the listeners!
Would you say it’s hard to work with/for women in radio than it is to work with/for men? I’ve experienced hardship from both men and women in this industry especially starting out. Women were intimidated by men and men felt like I was just a young girl who had no clue.
What do you think is the most challenging being a talent in your career? Honestly the biggest challenge is breaking into the industry and making a reputable name for yourself.
Did you (or do you) have a mentor in radio?If so, who are they and what have they helped you on in reference to your career?Donnie Simpson was my mentor and the first person to EVER let me crack the mic! He’s the reason why I decided to use my government name instead of coming up with a stage name AND he taught me the importance of being true to you and to NEVER conform!
What was it about radio that struck your interest? I became addicted to radio early! I remember taking my little black tape recorder and recording myself introducing songs off the radio and playing it back for my family! After hearing myself on WPGC 95.5, I remember thinking “WOW that’s me!” and “I sound good!”
What makes a good radio talent? Being YOU is what makes a good talent. Don’t try to mimic anyone! Come up with original material and build your brand around that.
How do you respond to women in the media who become out of touch from those trying to reach that particular level of success? Women that don’t help other women are usually intimidated by their potential. When you lose touch with where you came from and don’t reach back out to help, karma WILL catch up with you!
Have you ever been fired? How did you bounce back? YUP! I got fired in 2006 and boy did i feel like the world was over! i thought my career was done and no one would EVER hire me again. After i got myself together i realized that i would of fired me too but i decided to not let it define me so i moved to NY in 2008 and ended up in an even better position on Shade 45 🙂
What genre of music do you like to listen to the most and why? I LOVE LOVE LOVE top 40 radio! I would love to end up on a station that plays a mix of Hip Hop and Pop!
What is your LET IT GO song? (one that you would absolutely lose your mind listening to) My go crazy song isIce Cream Paint Job by Dorrough! i still love that song and truly believe he didnt get the credit he deserved for it
You’ve interviewed a lot of celebrities, was there ever a time you had an uncomfortable celebrity interview where it went terribly wrong? Describe. Interviewed Shy Glizzy for my internet radio show and it started out pretty slow because he was fresh off the road and was not interested in doing anything except sleeping. We ended up actually having a great interview in the end but it started off rocky.
Who was the best celebrity encounter and why? Hands down best celebrity experience was working with 50 Cent at G-Unit! He is the most intellegent and down to earth person I’ve encountered! He also gave me great advice about my career that i still hold true to today!
What don’t people get about music when it comes to radio? When it comes to radio people don’t get that i don’t control the music so NO i wont play your demo LMAO
Who do you most admire in the radio industry and why?I absolutely love Deja Vuon The Heat on satellite radio. Her personality sounds so fun and energetic and i always feel like she’s speaking directly to her listeners.
What was the best advice anyone ever gave you? Best advice I’ve received is to keep your business to yourself!!!!!!!!!!
What’s the biggest misconception about women in radio? I don’t think women really have to many misconceptions anymore. We are everywhere in the industry now and pretty much have taken over 🙂
Where do you see urban radio in the next 10-15 years? Urban Radio will be more interactive within the next 10 to 15 years. Personalities will have to be more technology savvy.
Who do you think is the most under appreciated artist out there right now? The most unappreciated artist is Teedra Moses!!!!!! her music is amazing and i feel like she doesn’t get the support or love she deserves.
If you could give advice to someone wanting to be a radio personality, what would you say? The best advice I can give someone starting out in radio is to intern. Interning opens up so many doors and truly allows you to see the inner workings of the industry. Also understand that Rome wasnt built in one night so dont expect to hop on air your first day, gotta crawl first!
Biggest regret is… moving away from New York. I truly believe i would be further along in my career if I had stayed BUT i do think God put me exactly where i needed to be and for that i am thankful!
How can you be reached?
Twitter @AutumnJoi
IG @AutumnJoiLive
FOLLOW ME ON TWITTER/IG @JustKiKiBrown
FAN ME ON FACEBOOK @MsKiKiBrown
More amazing radio chicks you would enjoy reading about:
I received an email from fellow RadioChickRocks alum, media chick, Felicia Haney (BeechStreet) asking if I would be available for an interview with a woman she thought was amazing and inspiring. Her name is Dr. Elaine Richardsonand she is currently promoting her third book “PHD to Ph.D: How Education Saved My Life” The title is Po Ho on Dope, and I knew I just had to book this woman!
What was her story? Why did she want to reveal so much? How did she get a PhD AFTER recovering and surviving from drug abuse, prostitution and rape? Oh yeah! I needed to talk to this chick!
I have to say, this was one of the most interestingly funny and touching interview that I ever had in my professional career.
Dr. Elaine Richardson or Dr. “E” is phenomenal and I’m so honored to have had the opportunity to speak to her and get her view on the issues on sex trafficking, prostitution, drug use and growing up in the mean streets of Cleveland, raising two daughters and herself at the same time.
I don’t know how many times I can say that I have an actress/model in my personal circle and even in this instance, it’s a bit weird because although I have never personally met Michelle Valines , but we sort of connected and started an online sisterhood via social media. (it happens)
She actually offered some advice when I was looking for an agency for my son who, in the past, belonged to the Docherty Talent & Modeling Agency back home in Pittsburgh.
Everyone has a back story and today, you’ll read about how actress, model, associate producer and trained production assistant, Michelle Ve got her start.
(Michelle Valines)
How did you get started in the field you’re in?
I got my start in the industry in 2002 as a background talent in films such as the Ladder 49 ( A Disney production), A Dirty Shame, directed and produced by Baltimore’s own John Waters; and the TV series, The Wire which were all filmed in my hometown of Baltimore, MD.
A few years later, I invested in professional training to enhance my craft which helped me hone the skills necessary for auditioning and the experience taught me how to create a professional industry resume.
After graduating from the prestigious John Casablancas Acting and Modeling School, I received my first character role as Briana in an industrial video entitled, “Take Control of Your Health”.
I highly recommend anyone who is interested in pursuing acting and modeling as a career, take the time to get formal, professional training at an accredited school.
What was it that attracted you to this field?
I’ve always envisioned myself on stage accepting an award and giving a, “First I want to thank God” speech.
I’ve followed the careers of a few actors and witnessing them give breathtaking performances has inspired me to follow my passion. In my mind, I was convinced that I could do what they were doing but better. All I needed was God and opportunity.
(Michelle on set)
Is this a male- dominated industry?
Yes, it is a male dominated industry, primarily because most of the power brokers in the industry are men and since the 1940’s most of the money makers on the big screen have been men, so unlike the 20’s and the 30’s when there were more female leads on screen. However we have female directors now who are breaking the mold like Rosemary Rodriguez, the director of one of my favorite TV series, “The Good Wife”. In the next 5 years, I hope to see myself following in her footsteps.
What is the most misconception about being an African American in the Industry?
Some of us perpetuate the theory that all African American Actors are the same. We are lazy, never on time for an audition or shoot, like being publicly chided by the media and reality shows is not bad enough for us. We have had to take on negative stereotypes like criminals and slaves just to get a break in the industry. Then there are the misconceptions that one may be too black or not black enough. Very rarely if ever, will you see a white female role undertaken by a black female in Hollywood. There are too many gender specific roles when there should be talent driven roles, this is 2015 and we should be over that by now. It happens all the time with A-listers like Denzel Washington or Will Smith.
What is the most challenging part about being in this industry?
What’s most challenging for me in this industry is staying humbled and focused, especially when you want something so bad and either it does’t happen or it doesn’t happen fast enough. I have solely relied on my faith to give me the strength to continue on this beaten path.
Does this industry disappoint you sometimes? Why?
What disappoints me are people who you want to trust but can’t because it’s a dubious and sometimes shady industry. I have to rely on fate, discipline and inner strength to keep moving.
What are your thoughts about scripted and reality TV?
First of all “Reality TV”, and I can think of other names to call it, has taken over the industry in the worst way. I don’t entertain some shows of which I’m going to refrain from speaking on at this time. Some reality shows have degraded and disrespected blacks, especially women in a way unimaginable that I believe have set back our race for at least two decades if not further. If I was afforded the opportunity to be on one of those shows, I would decline. I like scripted TV because I am able to see real actors magnify their acting talents.
Do you believe in type-casting (does it exists)?
I do believe in type-casting because I see some of the same actors (white and black) play the same roles. Yes, they may be strong in those roles but how long would their career last doing the same thing in every film or TV show. Take Jimmy Walker from “Good Times”, I mean he will always be “JJ” regardless of what happens and it has hampered his career tremendously.
Who has mentored you in your journey?
My friend, big brother David Drew has mentored me since the day I’ve met him in Maryland one 4th of July weekend. He encouraged me to move to Atlanta, GA to pursue acting. I didn’t waste any time. I moved to Atlanta before he did. I’ve made my first guest appearance on one of his TV series “Cool Carolina Nights”.
What do you enjoy the most, writing, producing or acting?
I enjoy acting the most because I love capturing and pulling the audience into my world on stage and or film.
What projects (that you were a part of) that you are most proud of?
I am proud and honored to star in my first miniseries called “Prentice Place” which is a spin-off of a book called Augusta Nights, written and produced by David Drew. I play the role of Tammi Prentice, a lobbyist, business woman and the only daughter to Armstrong Prentice. Tammy portrays a role similar to Olivia Pope in Scandal.
Why is this industry so challenging for those looking for work in most markets? (Greater opportunities in LA or NY versus MD and PA?
It’s just like real estate, location, location, location. However in the past few years Atlanta has become the hot bed for the film industry. It’s being called Hollywood South because of the tax incentives provided by the state to the motion picture industry it’s about location; you have to be in the right place, prepared and available for work. ..
What are your plans in the next 5 years?
I plan to be a full-time actor, director and producer and I am looking forward to mentoring upcoming talent.
If anyone could play you in your story, who would you want to play you and why?
I think Taraji P Henson would do an outstanding job playing me. We’re both multifaceted; silly, super sweet, serious, a little hood, mean, if you take us there, and the list goes on. She’s versatile, I see me in her.
What’s one role that you would absolutely, positively not play?
It’s hard to answer that question right now. I’m not sure it all depends on how I feel at that time. I am a parent of a young son so I would shy away from nudity right now. But who knows what the future might hold.
If I could ask a close friend to describe you in three words, what words would they use?
She or he would describe me as being tenacious, zealous, and strong.
(Michelle with son Jaden)
Any new projects coming up that you’d like us to know about?
I’ve been nominated for a 2015 Bavarlee Bernstein (BB) Award in the category of “Most Beautiful”.
Lauren Gill and I met when she spoke at my very first Charm School for girls back in 2012. She spoke on behalf of MECU as the young adult marketing specialist; advising the girls on how to save their money, make smart financial decisions and know the difference between and want and a need.
She triggered something and I stayed in contact with her ever since.
Lauren and I bumped into each other from time to time throughout the years and she always greets me with a big smile and a pleasant hug (not a church hug). She’s genuine and that’s what I got from her on day one.
She’s knows her stuff and she doesn’t hover over you about it. You’ll know from her walk, her conversation and her actions. I guess you can say, she is the proof in the pudding.
Lauren has since changed her profession and I was shocked to hear that she’s taken her interest toward something that she’s passionate about; helping people.
She was doing that with MECU, but this time, the caliber has changed.
Lauren is the Chief Power Specialist of Power Publicity and you’ll find out more inside her one on one.
To know she took a leap out on faith to focus more towards something that makes her heart beat deeper and faster, gives me a feeling of assurance that the person she represents will be well protected and well….represented!
I might need her to represent me one day! Hmmm…that’s a good idea! (lol)
What is your occupation?
I am an entrepreneur, publicist, and the Chief Power Specialist of Power Publicity. Power Publicity is a marketing, branding, and public relations firm that empower entertainment, nonprofit, and lifestyle brands.
How did you get started in your career?
I got started in my career by interning while in college. I interned for everybody. My internships were in various industries including financial services, government, and entertainment.
What do you like/love most about your career?
I love that I can combine my skills with one of my passions. I’ve always wanted to work in entertainment as a child. I had dreams of being a rock star as a child but decided to work in the business side as I got older. One day I was watching an episode of Diary on MTV with Destiny’s Child or Beyoncé (I feel kind of old even though I’m not) and I saw their publicist Yvette Noel-Schure. I thought to myself “hmm I could do that job.” When I got to college and learned about public relations, I discovered I had the natural abilities to be a publicist. I continued to hone my skills and gain experience.
I also love that my career allows me to be an entrepreneur. While I love being a publicist. I am first an entrepreneur at heart. A career in public relations allows you to work for a corporation, government agency, nonprofit, agency, or as a freelancer. Before I decided to become a publicist, I knew I wanted to own my own business. My desire led me to start my firm; Power Publicity.
(Lauren at Charm School in 2012 for MECU)
What did you do before you started this particular art and why was it necessary to switch gears?
After I graduated from Temple, I became the Young Adult Marketing Specialist at MECU; which was a great experience. I learned a lot about marketing and PR, traveled, and worked with some amazing people.
What’s the biggest misconception about what you do and how do you respond to it?
That it’s super glamorous and all you do is rub elbows with celebrities, politicians, and other important people. Public relations require a lot of hard work and long hours. There is a lot of strategy and planning that goes into building and raising awareness of a client’s brand. You need tenacity to be in this business because there are plenty of rough days to go with the good days.
Every person has a story that’s “one for the books”. That could mean it was a good experience or a bad one. What is a “one for the books” story for you?
Attending and volunteering for SXSW for the first time this past year. It felt so amazing to be surrounded by so much musical talent. I had a great time working, networking, and seeing so many artists perform. Getting back to my hotel at the end of every night after all the showcases was also an adventure in itself. Anyone who has been to SXSW knows what I mean.
What industry do you admire the most and why?
The entertainment industry; I’ve always been fascinated with it.
If there was something you’ve never done before but you were given the opportunity to do it today, what would it be?
Travel across the world for a month. I wanted to do it after I graduated from college, but I didn’t have the money.
Is this market a difficult market to work in your occupation?
No. There is a lot opportunity within the region. I also have access to New York, Philly, and DC, which are a car trip away.
In 5 years, where do you see yourself?
Growing Power Publicity to having an office with staff and grossing a $1 million dollars in revenue, a MBA graduate from one of the top programs in the country, starting a nonprofit related to HIV/AIDS and doing advocacy work, and owning a shoe line. I also hope to be somebody’s wife and mommy.
What was the craziest (career) experience you had doing your job? One that you had to sit down and collect yourself for doing it or experiencing it?
For those who aspire to do what you do, what would be your advice?
Learn as much as you can about the industry and intern, intern, intern! Learning doesn’t just involve formal education. Read books, attend conferences, and volunteer. Get a mentor to guide you and to keep you accountable to your goals especially if you want to be an entrepreneur.
In your industry, who do you admire the most and why?
Yvette Noel Schure, Marvet Britto, Monica Alexander, Kymberlee Norsworthy, and Parisnicole Payton. Yvette Noel-Schure sparked my initial interest in PR and has worked with Beyonce’, Mariah Carey, Prince, and countless others. I respect Marvet Britto as a businesswoman that created her own lane. She was unable to get a job in PR, studied for 2 years by reading books, and opened her own firm. I can somewhat relate to her story as I was rejected from every major PR firm for a job and now own a firm today. Monica, Kymberlee, and Parisnicole are my mentors and are responsible for helping me to get started in this industry. Each of these ladies have over 20 years of experience and between the 3 of them have worked with many A-list music artists and NFL players.
If you weren’t currently doing your job, what job would you be doing and why?
Running the HIV/AIDS nonprofit I would like to start. However, I wouldn’t trade what I’m doing for the world. I love being able to combine my skills with one of my passions. I am also working to build my business so that it runs itself. This will allow me to start a nonprofit and pursue my other interests. Free tip for anybody who wants to be a business owner: the goal of any business owner should be to create an operational system where even if they are not there, they can still make money. The key is to work on your business and not in it.
What is your favorite quote and why?
My favorite quote is actually one of my favorite bible passages. I am naturally a worrier and battle with doubt a lot. This particular passage reminds to not worry but to live, obey God, and do the work.
“So do not worry, saying, ‘what shall we eat? Or ‘What shall we drink?’ or ‘What shall we wear?’ For the pagans run after all these things, and your heavenly Father knows that you need them. But seek first his kingdom and righteousness, and all these things will be given to you as well. Therefore do not worry about tomorrow, for tomorrow will worry about itself. Each day has enough trouble of its own.” Matthew 6:31-34
How can people reach out to you?
Twitter and Instagram @IamLaurenGill and follow Power Publicity @_powerpublicity and on Instagram @powerpublicity. You can also visit my company website at powerpublicityllc.com
FOLLOW ME ON TWITTER/IG @JustKiKiBrown
FAN ME ON FACEBOOK @MsKiKiBrown
Powerful women are doing it BIG in their industries! Read their stories:
This chick walks around our building so bubbly and positive that sometimes it’s sickening! She’s so high-spirited and I don’t recall ever seeing her stressed or upset. If she is, you can’t tell.
Rochelle Boykin is the most positive person I know. By day she works as an account executive for Radio One Baltimore (which is a pretty stressful gig). After she clocks out from that gig, she’s headed to the gym; to teach a class! Like the last 8 hours wasn’t exhausting enough!
She teaches zumba and she likes it! I mean really likes it! And the people who take her classes are so happy! One day, I’ll be happy! (sighs)
I tease Rochelle and tell her she’d have to blind-fold me and throw me in a spooky van to get me out of my bed. She laughs but I know she’s thinking about it.
(2014 my birthday party w/ Rochelle, Dre Johnson, me, Brian Holland (promotions), Maileka Flippin (Magic) and Jay Claxton (92Q)
If you’re looking for a personal trainer or wellness coach, Rochelle Boykin is one you might feel bad about hating because she’s just that sweet of a person and she cares about everyone she teaches. But don’t take that for weakness; she bites back!
What’s her focus? Why does she WANT to do this? Who is she doing all this for?
I coach anyone that wants to live a healthier lifestyle. We take small steps to make positive changes whether it’s someone’s eating habits, exercise routines, or even a healthier mental state. My goal is to help my clients make lifestyle changes that affect their overall being for the rest of their lives!
What attracted you to this career choice? Well it started with my love for fitness. I’ve always been really active. I grew up dancing, playing tennis, soccer, gymnastics, etc. My mom kept me extremely busy, and that busy-bee mentality carried me through college and now I can’t get rid of it! I’ve always loved working out, so I was a gym rat. I worked in a gym through college and grad school, and I soaked in so much information. I fall more in love with fitness every day, but I’m really in love with seeing results. The idea of wellness coaching didn’t come along until I started teaching Zumba and subbing Boot Camp classes.
So many of my students would approach me after class and ask me all these questions about their eating habits, my hair process (its definitely a work in progress), my workout routines, skincare, I mean they would ask all kinds of things. And I would give those suggestions and little changes to make…and when they started seeing results they would light up! I’ve seen some of my students make such progress and the changes they made were so small but made such an impact on their health and it makes them so much happier! It makes me extremely happy to see them feeling better about themselves, its like they walk and smile differently now. So that’s what attracts me most to this career…the positive results.
Is this career a male dominated career?If so, how do you stand out or make your mark?
The fitness world is definitely dominated by men and that used to intimidate me. I know a lot of women get intimidated when they enter a gym and all the meatheads are hogging the weights! That used to frustrate me so much! Women can lift weights too! I had to learn to get in my zone when I enter the gym. I turn on my music…I find my area and I tune the world out. The gym really has become my escape, my area of clarity. I’ve caught the meatheads staring at me here and there, trying to figure me out, but now I just laugh it off and take it as a compliment…yea I can be feminine and I can still lift weights. I think I stand out because I’m small and people expect me to just do cardio and dance around all the time. I enjoy lifting weight because I love getting stronger and I actually find the challenge kinda fun.
Your program is not one that’s considered new to the industry. What is it about your company/program that separates you from the other programs?
I try to keep things light and fun! Fitness doesn’t have to be serious all the time! You should have fun when you’re working out! When I’m teaching, I’m working out with the class and I hate a boring class! I lose interest fast so I have to keep it exciting so I don’t get bored! LOL I’ve also found that many of my students and clients are super super busy….and being a gym rat is not always an option for them. So I tailor small changes to the lifestyle that they have, and I keep their workouts concise but effective. In anything consistency is key…but once you start to see results, fitness can become a healthy addiction.
What is the biggest misconception about this industry?
I think there are 2 major misconceptions about the fitness and wellness industries. First- SKINNY DOES NOT EQUAL HEALTHY! It makes me sick when people say “well you’re small so you must be healthy”. NO! That’s not true at all! I personally know some skinny and very unhealthy women. Second- If you work out you’ll be in shape. NO!! If you EAT RIGHT and WORKOUT you will be in great shape!! An excellent workout means nothing if you go home and eat junk. IT’S A LIFESTYLE! It’s what you eat, your exercise routine and your mental health! They all go hand in hand!
Tell me about an inspiring moment you experienced while doing your job? I’ve had a few inspiring moments but they’ve all come from my students that have seen results.
If someone just couldn’t find the strength to participate in your program (points at self), what is your advice for them?
WHAT?! I don’t believe in that…the word “can’t”. I think you really have to want to make a change…once you’re at the point of total disgust with how you’re living, that word “cant” will be used to say “I can’t live like this any longer…let me go take Rochelle’s class and start using some of her recipes”! LOL BUT if you need to start smaller (you have to walk before you can run a marathon)…I always give modifications and in all of my classes I say-do what you can. The first class is always the hardest…but once you get in a groove you wont want to leave. And that’s the feeling you should get in ANY fitness class…you should leave with an energy of happiness and zest!
Have you ever hit a challenging block that made you want to quit? What was it that brought you out of it? Hmmm…no not yet…get back with me in a few years on that one!
Where do you see your program or your initiative in the next 5 years?
I want to expand and take my coaching into different states even if it’s just through my website. I want to start grocery store tours to show people how to buy groceries and what to look out for. And I want to open my own wellness facility! I want it to be a hub for all things wellness including meditation classes, nutrition coaching, FUN classes, FUN weight training…the works!
What advice would you give to someone who was looking to do what you do?
Start with yourself and give yourself time to REST. I’m still learning this lesson myself. Sometimes I beat myself up when I miss a workout because I am my brand and I don’t want to be a fraud…but I’m still human; I’m not a machine. Take rest days! In order to get stronger physically and mentally you MUST take rest days!
Who do you do this for?
I do this for my mother. She sacrificed so much of her life while raising my brother, sister and I…that she neglected her own needs. Now that we are all grown I’m seeing that she is taking more time to better herself and her health and that inspires me, but I wish she had started taking care of her health a long time ago. I do it for my friends and family that always say they don’t have time…but they’re always complaining about their weight. I find the time to work out even if its quick…and small eating changes make a huge difference. If I can do it, they can do it too. So I do this for everyone I love…and if I don’t know you personally I still love you too and I want you to get better! I guess I do it for everyone that wants to live better than.
If you weren’t doing this, what would you be doing? I’d probably be a gym teacher or a coach of some kind. It breaks my heart when I see obese children, and obesity causes soooooo many health problems that those kids grow up with. It’s like they never get a fair chance at a healthy life when they’re overweight at a young age. It really kills me inside when I see small children with health problems because of obesity. I want to just run and dace with them all day. When you feel good about yourself, you treat life differently!
You can hear her on WPGC in the morning cracking jokes and revealing some crazy news about this celebrity or you can find her tweets that startle you with the opening line “OMG!” or “Did you know?” or “Have you heard?” (genius by the way).
Poet Taylor is one of those radio chicks that can make you laugh, think and chuckle which are the three most important tools every radio personality should have to be successful. (words from the late/great Jerry Boulding)
Poet’s been in major markets like Maryland, Florida and now Washington, DC as the Executive Producer for the Joe Clair Morning Show on WPGC 95.5FM.
Poet and I are always chatting it up about “the game” and she’s just as passionate about it as I am. I respect her hustle because through adversity, she still wants to play and most importantly, she wants to WIN! You need someone like that on your team!
Shouts to you Poe! You’re on your way!
Read her story:
Poet “ Poe” Taylor, Morning Drive WPGC FM 95.5FM
How long have you been in the radio business?
Hmmmm as long as I’ve loved bacon …
Who helped you get your start in radio?
Dion Summers, who is currently the Program Director at Sirius XM in DC. Prior too, Dion was the PD at WERQ FM (92Q Jams) who had a “Wanna Be A QJ” contest. It was supposed to be a 6mth internship. However, Dion heard something in me during my intern period, and gave me a shot at Afternoon Drive with Konan. I was given the best mentors ever, with that opportunity. I got to work with Neke Howse, and the legendary K-Swift. That move jump started, and set the foundation for the career I am blessed with today!
Are females harder to get along with in radio?
I don’t think females are necessarily harder to work with. I think we’re constantly pitted against each other some, in doing so; some fall for the bs, others like myself see through the shade and understand that in order to continue being blessed you must be a blessing and not a bother to others.
Can women in radio be intimidating or does management play their female announcers/personalities against each other? If so, what happened and how did you deal with that? If not, are you prepared for that and how?
Anyone can be intimidating, I’ve worked with intimidating men & women. The trick is to not allow them that kind of power over you, to address friendly but firmly. Even if you’re shaking in your booties. I’m thankful, I’ve never had to experienced being pitted against my co-worker or the like. If it should ever happen, I’d deal with it like I’d deal with any other situation, where we may not see eye to eye. Assess my self first, then move forward from there. It depends on the person as to which I step I take from there…
What pressures do you face being a woman on radio and in the #7 market? (Image, status, money, etc.)
Ahhh the pressures. LOL!! I definitely feel like there will be some, that will pick my image to pieces. I’m a size 18 who loves bacon and works out in moderation. However, I know the more folks get to know me, they’ll get past that and appreciate the beautifully flawed person I am. Would I like to achieve a comfortable amount of success, who wouldn’t? However I refuse to let how others think I should live or be, define me in the process. I shall continue to evole, grow & edutain all while balling on a budget..LOL!
Do you think it’s a lot of competition?
Honestly, every morning I wake up with the intention of out doing my previous day. I’m competing with myself, and am way too focused on my own lane to concern myself with the next persons. There’s more than enough pie for all of us.
How do you deal with the changes that happen in the radio industry? (Staffing and program changes, format changes, etc.)
Evolution is the key of life. If our lives remain changeless for too long, they become stagnant. I choose to face periods of change with an openness unhampered by excessive fear and worry. I’m a professional chameleon; there’s no change I can’t adapt to. I get it from my momma!!
What’s the biggest misconception about you? I actually had to ask folks, to help me answer this, the answer: What you see is what you get, no real misconceptions here. I AM WHO I AM J … a beautifully flawed person!
What is your LET IT GO song? (one that you would absolutely lose your mind listening to)
Wow…sorry but it’s a serious tie because it depends on the mood/situation…LMAO!!!:
Kanye “All Of The Lights ” – Extended Version
Jay-Z “So Ambitious”
Nas “Bye Baby”
Fat Trel “She Fell In Love”
Taylor Swift “Shake It Off” tied w/ Drake “How Bout Now” …. Don’t kill me KiKi!!
You’ve interviewed a lot of celebrities, was there ever a time you had an uncomfortable celebrity interview or encounter where it went terribly wrong? Describe.
I had serious gas, interviewing Twista. It was horrible; I mean the kind of poots, that signal a bathroom break is severely needed. I tried to mask it, but low and behold, he later told folks, I smelled…LOL!
Who was the best celebrity encounter and why?
Jay-Z!!! He is a funny dude, even though he always looks so serious. I remember off mic during our interview he complained of lower back cramps. I asked how much water he’d had over the past couple days, he gave me the saddest look…LOL!!! I’m sitting there telling him he needed to consume as much water (and possibly cranberry juice) as he did his liquor of choice. Imagine my surprise when during his performance that night they had water & cranberry juice lined up on stage…LMAO! Couldn’t believe he actually listened to lil ole me..LOL!!
(Poet and rapper T.I.)
Why don’t people get about music when it comes to radio?
It would be this belief that radio doesn’t want to support “Locally Grown” artists. Although WE DO!!!!! We know EVERYONE who’s ever made it, started from somewhere; however my dear “Locally Grown” artist if I can only add one or two songs, could/would what song you’re presenting match the fire or top _______________ (enter any national artist here) song… is all we’re asking….
Who do you most admire in the radio industry and why?
There are several people I admire Michelle Wright, Mocha, Neke Howse & KiKi Brown to name a few, all the ladies mentioned seriously ROCK; I’d have to say the late great K-Swift & Angelique Alston are my most admired. Khia (K-Swift) took over the “Boys DJ Club” even though she was told she couldn’t repeatedly. Swift made her own lane and excelled at it! I admire Angelique for her willingness to share her knowledge, with no strings attached. Both ladies willingness to educate & help fellow women in this industry navigate the obstacles they overcame, speaks volumes for their character and inspires me daily to do the same!
What was the best advice anyone ever gave you?
Listen twice as much as you speak, never try and keep up with the Jones’ it’ll leave you broke and that I am my own competition.
(Poet and Common)
If given the chance, I’ve always wanted to try: (fill in the blank)
Directing documentary shorts, based off social media. I think everyone has a story to tell. Or filming my own cooking TV show. I love cooking and have toyed around with the idea of youtubing my time in the kitchen at home.
What’s the biggest misconception about women in radio?
That we can’t run this sh*t, without the male co-sign! This belief that we are too emotional to handle things is such a horrible misconception. When it comes to a lot of the power positions in radio; and abroad, it seems as if women are the 3rd or 4th in command on paper, when in reality they are the mental strength and glue behind it all. Not just in radio but period! Let the ladies SHINE and get this work in!
(Poet and singer Syleena Johnson)
Where do you see urban radio in the next 10-15 years?
Gone! It seems as if music in general is starting to be presented as a mash-up/blend of music vs individual genres. So not just Urban radio, I feel like soon, all radio will be playing a little of this and a little of that! Radio gumbo!!
What do you think is wrong, if you do, with hip hop and R&B?
The substance and the message. I remember hip-hop (even R&B) were at one time THE voice for the voiceless and its strayed so far from that. R & B has become so “cookie-cutter”; there is almost zero originality. It’s as if people are afraid to be themselves…or stray too far away from what society deems normal.
(Poet and rapper T.I.)
Who do you think is the most under-appreciated artist out there right now?
J Cole & David Banner … their messages are so Tupacish, and right on time. However, I think we live in such a “popularity contest” world, that unfortunately many great artists music will be consistently overlooked.
Who’s in your iPod/radar?
On my radar Mzery Loves Company, Logic, Fat Trel & Meghan Trainor…On the shuffle I’m still rocking to Jill Scott, Emily King, , J Cole, Drake, Eric Roberson, Taylor Swift and Jay-Z … there will always be some Jay-Z…LOL!!
What do you want your legacy to be?
That while I entertained you daily, I also educated you along the way. It’s where my platform of #Edutainment comes from. I also want to be remembered as a walking testimony of what hard work, faith & persistence will get you; regardless of the cards originally dealt or how many doors are closed in your face.
Biggest regret is….
Not flirting with Drake when I had the chance… seeing as he likes his women BBW… LMAO!!
“Here’s the thing about life” is the signature line you’ll hear in pretty much every conversation you have with Mrs. Talya J. Floyd, Music Director for 92Q Jams (Baltimore). It doesn’t matter what you’re talking about; that’s pretty much her answer to everything. (lol)
Talya enjoys the form of expression if not in words, it’s in song, art or in action. (I think it’s because she’s a Taurus like me and Monique Davis Cary) She has proven to be an extremely dedicated woman in her industry and although she still has a way to go, she’s taken on the task and is gearing up for more adventures in the world of music and radio.
When she started working for Radio One Baltimore two years ago, I knew Talya was all about business. She comes to work, she does her work, eats in her office and goes home. She pokes her head out from time to time, but it’s a job she’s doing, you know? Between music calls with independent artists, record reps, and cry baby jocks (myself included), she doesn’t have time for anything else. Oh! There’s also her Operations Manager Al Payne whom she meets with several times throughout her day.
(me and Talya acting silly @ work)
Talya has worked for many top market programmers and many of them have left a piece of their knowledge with her to share with all of us (especially me).
(cue shade) And after three months of waiting, I finally get to share with the world Talya’s very own words about her career and why she chose it (or if it chose her), personal/professional interests, misconceptions, and her input on where music (Urban) is headed.
If you’re an artist (inspiring), or just someone whose curious about the radio business, please pay attention. This is a rare moment: (inside joke)
Where are you from? Washington DC How long have you been in the radio business? 10 years What don’t people know about you? I’m a nerd on the low (Shhhh!!!!) (Talya and T.I.)
What genre of music do you like to listen to the most and why? Reggae because I love to dance. Pop because of the variety it offers and it is easy to sing along…especially when I’m in the car…by myself LOL! What is your LET IT GO song? (one that you would absolutely lose your mind listening to) Anything Michael Jackson! I mean who doesn’t lose it to music from the King of Pop?!?!? (Talya and Joe Budden)
You’ve met lot of celebrities, was there ever a time you had an uncomfortable celebrity interview or encounter that went terribly wrong? Describe. I have never felt uncomfortable or had a situation when things went terribly wrong (knock on wood) BUT I have experienced moments when a celebrity came for an interview and their personality was super DRY! Can we say radio FAIL!?!?
(Talya and Common)
Who was the best celebrity encounter and why? Common! He is VERY down-to-earth and super cool guy.
What’s the biggest misconception about Talya? I think the biggest misconception is that I come across as being “mean“especially when you catch me in “work mode”. I am actually the complete opposite. My passion for good radio and music drives me to be extremely focused all the time. Outside of work mode/hours I love to laugh and have a good time with good people. (Talya and Tamar Braxton)
What don’t people SEE about Talya? I am very spontaneous. I have auditioned for the “Real World” twice, went snorkeling with sea turtles in Barbados, was cast (along with my mom) to be on a television show on ABC Family network, and have plans next to skydive. You only live once, so I really try to live life to the fullest daily. You never know what or where I will be next. (Talya and husband Val after zip lining)
What don’t people get about music when it comes to radio? The answer to this need to be in a second interview of its own! *sigh* (Talya and Music exec Kevin Liles)
Who do you most admire in the radio industry and why? I admire ANY person that has PERSEVERED through the ups and downs of music business. This industry has MANY challenges but it offers so much to those that weather the storm.
What was the best advice anyone ever gave you? “Never let them see you sweat!”
(Radio One Baltimore fam)
What’s the biggest misconception about women in radio? The biggest misconception about women in radio is we CAN’T have the “big three”…Career, Marriage and Kids. Never get it twisted, women CAN DO IT ALL! Where do you see urban radio in the next 10-15years? I am not exactly sure. This is something I wonder about all the time.
What do you think is wrong, if you do, with hip hop and R&B? Music goes in cycles. The current cycle of Hip Hop and R&B lacks innovation and originality. You do not have to sound like (insert popular Hip Hop or R&B artist here) to get airplay and/or to be successful. Consumers /fans STILL want authenticity and original music! (Talya and J. Cole)
Who do you think is the most under appreciated artist out there right now? J Cole because he’s put in a lot of work and he just doesn’t get his “just due”. He is now, but it’s not fair to him being that a lot of “good music” isn’t being put out. Who’s in your iPod/radar? The question is who is NOT in my iPod? I listen to everything!
(Talya and Rapper Wale)
What do you want your legacy to be? I want my legacy to be an innovator of music culture (in some capacity) that helps open doors for others to shine. There is room for everyone! Biggest regret is…. I actually have no regrets. I believe all life moments (good and bad) serve a purpose for growth. (Talya and husband Val)
If you could pick a snack that you could eat all day and it wouldn’t add on any calories, what would that snack be and why? (it’s weird but I’m curious lol) A snack that does not add any calories doesn’t exist on my list…Sorry! It’s a “Preggo” problem LOL! How can people reach out to you?
Facebook/IG/twitter: Talyadj
email tajohnson@radio-one.com
FOLLOW ME ON TWITTER/IG @JustKiKiBrown
FAN ME ON FACEBOOK @MsKiKiBrown
More dynamic women in radio I think you’ll enjoy reading about:
She has the flava of a big city radio personality and is taking over her current market of Birmingham as the Midday personality for 95.7 Jamz.
Her name is NuYork and I’m pleased to add her to the roster of amazing radio chicks from across the country!
If you’re ever in Birmingham, Tuscaloosa, check out NuYork from 10-3 Weekdays on 95.7 Jamz!
Nuyork
Station (market/format/timeslot): Birmingham, Tuscaloosa/Urban, Rhythmic
How long have you been in the radio business? 10 yrs.
Who helped you get your start in radio? I started interning in High School and my first job was at WEUP 103.1 FM in Huntsville, AL. From there it was all networking.
Are females harder to get along with in radio? It depends which market you are in. I have met a few woman who embrace other women but because it’s such a hard industry to get into there are those who won’t help you because they fear being replaced by you.
Do you think it’s a lot of competition? There’s a lot of competition but it falls more on men versus women rather than women vs, women; especially on Morning Shows. You can notice that most morning shows only have a male host (which is pretty ironic being that women are radio stations primary listening audience with the exception of sports radio).
What is your LET IT GO song? (One that you would absolutely lose your mind listening to) I have a very eclectic ear but right now T.I.’s “Ain’t About The Money” gets me hyped!
You’ve interviewed a lot of celebrities, was there ever a time you had an uncomfortable celebrity interview where it went terribly wrong? Describe. Several, lol! The two that come to mind are R. Kelly and Wiz Khalifah. R. Kelly was in a very controversial situation at the time and he refused to talk about it and hung up mid interview. Wiz, I believe was so high or “not in the mood to talk” that he just didn’t care to answer any questions so his response to every question was “go buy my new album.” It happens. Doesn’t help for the fans who buy there music and desire answers but what can you do.
Who was the best celebrity encounter and why? I did an interview at the BET Awards one year in the radio room and I was surprised by how nice Lil Kim was. Such a sweet soul. Keke Palmer is awesome too! Nothing but a positive vibe the whole interview.
What’s the biggest misconception about you? I don’t know… I guess, that I look a certain way. Listeners love to visualize a face with the voice and I remember meeting someone and them telling me that they thought I was dark skinned, and weighed about 200 lbs. The “face for radio”’cliché boggles me. I guess we’re all supposed to be unattractive.
What don’t people get about music when it comes to radio? I would say that it’s entertainment. A form of expression. Some songs are meant to inspire. Some are meant to make you dance. And some are just to entertain. We need to learn the difference and not confuse one for another.
Who do you most admire in the radio industry and why? I admire all the women who really worked to get where they are & those who mastered their craft to get the right attention to be chosen. Women are underpaid and overworked in this industry but there is a way to win when you know your stuff. Your talent must be undeniable.
What was the best advice anyone ever gave you? The first on-air job I had was at an Urban AC staton, and my co-worker who had been in the industry for 20+ years said, “Don’t get in this, if your heart isn’t really in it.” Something so simple and to the point but boy, was she right! There is a high turnover rate with radio and its cut throat. You will not make all the money you can make in it either. However, if you have a passion for music, a love to entertain, and a soft spot for people, you can go as far as you want in it.
If given the chance, I’ve always wanted to try: Having my own television show.
What’s the biggest misconception about women in radio? Good question! Hmmmm, that we have great love lives. Lol! The truth is most men are intimidated by us.
Where do you see urban radio in the next 10-15 years? I believe Urban Radio will be more mainstream than it currently is. We are already crossing over to pop stations and I believe I’ve heard a few cross collaborations on country songs.
What do you think is wrong, if you do, with hip hop and R&B? I wouldn’t say anything is wrong with it. I can appreciate an artist and their individual craft but I’d like to see it get back to real instruments with more relatable topics rather than all this “gimmickie” music just to make a few bucks.
Who do you think is the most underappreciated artist out there right now? I’ve always been a fan of J. Cole, he has an unique way of getting his point across but rarely has music that makes it mainstream. And Tank, man Tank can really sing and he’s been in the game for years but doesn’t get the attention he deserves.
Who’s in your iPod/radar? Beyonce, Childish Gambino, Luke James, Tank, Marshia Ambrosius, Ed Sheeran, Coldplay, Daley, B.O.B. to name a few.
What do you want your legacy to be? That I did more than entertain. I love interacting with the community! Especially young girls! Not just to motivate them and encourage getting a good education but to also show them that there’s more to life than getting likes on FB, and IG. Be known for your character, intelligence and your talent, not just your looks.
Biggest regret is…. I try not to have regrets. If I make a mistake, I take the lesson, learn from it as best as I can and keep it pushing.
How can people reach out to you? My website is www.IAmNuyork.com. You can find me on 957jamz.com. My Instagram & Twitter is @NY957 and my Fb page is Nu York.
When you walk through the club and the party is jumpin, folks on tables, poppin bottles, taking selfies and having the best times of their lives! You wouldn’t’ think the person to blame for all this would be a chick! Well, in most cases, club DJ’s are females and don’t get it twisted, DJ’s who are chicks can rock a party!
If you’re ever in DC, make sure you check out this DJ chick by the name of DJ Heat. Outside of the club scene, DJ Heat does her thing on WPGC Monday through Thursday nights at 10PM.
She and I met in LA and I didn’t know who she was at first until I put two and two together, made a few twitter searches and text messages to mutual acquaintances who verified she was indeed THE DJ Heat!
She’s mad cool and very approachable which she says is the biggest misconception of her. Read more in our one on one:
How long have you been in the radio business? Since 1999.
What was it about radio that struck your interest? I am a big music lover, and I used to be so obsessed with writing down the radio countdown songs and tracking how they changed; bothering the DJs all day by calling to request a song. Back when I was a kid, there was no internet, or Ipods, and cable television wasn’t the norm yet. So you HAD to listen to the radio to hear your favorite songs. And I of course fell in love with the personalities and thought they had the coolest jobs ever and that inspired me to want to do the same.
What genre of music do you like to listen to the most and why? Even though hip-hop is my first love, I’ve been listening to 80s and 90s R&B more than rap for the last year. The songs from those decades are just so amazing. From the slow jams to the dance tracks. They had so many great elements and sounds that is not duplicated with today’s sound.
What is your LET IT GO song? “If” by Janet Jackson. I am the type of person that thinks they knows all of the dance moves from a music video. So anytime “If” comes on, I stop what I’m doing and break out into the entire dance routine. Even if I’m driving, I’m still getting it…with at least one hand still on the steering wheel of course.
You’ve interviewed a lot of celebrities, was there ever a time you had an uncomfortable celebrity interview or encounter where it went terribly wrong? Describe. Awww man. The “bad” interview that always comes to mind is India Arie. I was in college at Morgan State University and wrote the entertainment reviews and did interviews for the school paper. India Arie had just hit the scene and was promoting her debut album, Acoustic Soul. It was a phone interview, and I asked her “So why did you decide to call your album Acoustic Soul?” She paused and said in a very uppity way “Because that’s what it is”. The way she answered the question it was like she was saying “You dumb trick, why the hell you think I named it that? Duh!”. And she didn’t even elaborate anymore. Just the short answer, “Because that’s what it is”. My confidence was shot after then. That was probably one of the shortest interviews I’ve ever done too. I was through after that. lol
What’s the biggest misconception about you? A lot of people assume that I’m a bit mean and unapproachable because of my tough looks, but I’m the exact opposite. When you come up to me, I’m all smiles and hugs. And I guess some people have that misconception because others in this business I’ve been mean and unapproachable to them. I’ve witnessed it. But I believe in making everyone feel special when they meet me for the first time. If they have a great experience with me, they are going to tell maybe 1 or 2 people about it. But if they have a bad experience, they are going to tell DOZENS of people. I rather 2 people know about a good experience with me than dozens of people knowing about a bad one.
What makes a dynamic DJ/personality? A think what makes a dynamic dj/personality is caring about your craft, and caring about your listeners. So many people these days get into this business and only think about themselves or don’t care to learn about those that paved the way, or don’t even care to cater to their listeners. And you can hear that in them. But that is not the way. You cannot be selfish in this business.
Why is it hard for female DJ’s to be taken seriously? I think it’s hard because no matter how far we come along as women in this world, people still think we are supposed to stay in a certain place or role. We’re still looked at as “just a girl”. Therefore, we have to work harder than our male counterparts. Which sucks. But it’s also motivating and pushes you to break down barriers.
What DJ/personality do you admire the most? Big Tigger. He is like my big brother. I’ve known him since I was his intern in ‘99, and he has been there for me since I was college kid until now. I joke that I will name my first child after him, because that’s how much he has been there for me. A lot of positive attributes I have, I have to thank him for. And to witness his growth from when I first met him until now, it never ceases to amazes me and it’s inspiring. Not a lot of people are able to adapt to this changing industry and still remain relevant to people, but he has.
What was the BEST advice you ever got and by whom? The best advice I ever received is from DJ Flexx when I was first starting out. He told me to not dwell on an issue or mistake because it’s in the past now and you have to move forward. That may sound minor, but in radio you know that means a lot. Especially when starting out. We all know how one mistake like not knowing you had dead air or messing up a break can bother you for the rest of your shift and throw you off from performing. But you can’t let a 30 second mistake linger on your mind for 4 hours and throw you off your game.
If you weren’t a personality/DJ, what would you be doing? I would probably be writing for a music publication or website. Writing about the industry is another love of mine. No matter what I path I chose in life, it would still all be music related.
Where do you see urban radio in the next 10-15 years? Sadly, I almost see the entire nation listening to the exact same thing no matter what city or state you’re in. We’ve seen that happening in this business for some time now where you have for example someone in a studio in New York attempting to cater to people in the south. It’s sad that we are losing a lot of great local voices in favor of voice tracking/syndication, etc. But on a positive note, I’m glad that classic hip-hop radio stations are starting to emerge. When I was younger and would hear my aunt listen to her old school R&B stations, it made me wonder if I would hear rap on old school stations when I became an adult since that was the dominant genre of my generation. And now it’s starting to happen. So in 10-15 years when I’m inching closer to being AARP eligible, and can hear some classics I grew up on played all day on the radio.
What do you think is wrong, if you do, with hip hop and R&B? With everything going on recently involving tragedies such as Mike Brown, Eric Garner, etc., I think what is wrong with hip-hop is that the younger artists are afraid to speak out. Be it just saying how they feel in a tweet or in a song, you can’t tell me that they don’t have legit thoughts about all that is going on in the world. I think some artists feel like that their fans don’t want to hear that stuff. When you sell an image, you become afraid to give fans anything but that image. But you have to realize you have influence as well and show these kids that listen to your music that yeah you do this music, but you can still have a mind as well. Let me use OG Maco for example. He has that song that’s big in the clubs called “Bitch You Guessing”. I think that song is so awful and dumb. But the other day I kept seeing people retweet him on my Twitter timeline because he was talking about some real thought provoking stuff. I go to his timeline and it turns out this brother is way more than just that ratchet song. I had judged him. But I was happy to know that someone that makes a song like that is not afraid to still show he has a mind and he’s going to speak on what’s going on in today’s society.
Who do you think is the most under-appreciated artist out there right now? The Dream. The man writes amazing songs for other people, but the masses don’t pay attention to him when he drops his own music. I can understand why he goes off the cuff sometimes. We can dance along to Beyonce’s “Flawless” or Rihanna ‘s “Birthday Cake” that he wrote, but trash his own work of music. I would spazz out too. lol
Who’s in your iPod/radar? I surprisingly haven’t owned an iPod since 2004, and I won that in a contest. (lol) The majority of my music listening is done on my phone through the Pandora app. It’s usually set to a 90s themed station or an R&B station like Floetry or Jill Scott. As far as artists on my radar, I’m starting to like hip-hop artist Joey Bada$$ more and more. His sound is very nostalgic. Reminds me of the early/mid-90s New York hip-hop sound. And there’s a dope singer/rapper from the DMV area named Robbie Celeste. He produces, plays a million instruments, and is simply amazing.
What do you want your legacy to be? I just want to be known as a humble and genuine person that was filled with love in her heart.
Biggest regret is….Not taking a risk on an internship opportunity with one of the top executives at Universal Records when I was in college. I had to turn it down because the thought of living alone in New York by myself scared me at the time. lol
If you could have a DJ spin off with one DJ in the world, who would it be and why? Probably David Guetta. Just to experience that major EDM scene would be cool. I love when I DJ at events where I can play his music and I usually imagine I’m in that same environment he would be playing in. His music definitely puts me in a different zone.
How can people reach out to you? My official website is DJHeatDC.com. On Twitter and Instagram I’m @DJHeatDC. And for Facebook it’s Facebook.com/DJHeatDC.
I met this Radio Chick on an airport shuttle bus headed to the Baggage Claim junket in LA. Very polite, nice smile and reserved. She and I talked briefly about the film, LA being our first trip (for me anyway..can’t remember if it was her first time), where we worked and stuff like that.
Our rooms weren’t ready for check in so we sat in the media suite at the Four Seasons (yaaassss honey) and sipped on tea and took advantage of the grand buffet that was presented to us.
During that 24 hours in LA, Nicole Collinsand I grew fond of one another and built a sisterhood. She and I discussed the seriousness of being a woman in the radio industry and what we could do to play a part in making the network more comfortable and beneficial for those who choose to be in this industry. She is one of the five powerful women that started the Radio Chicks Rock crusade as explained in previous posts.
Nicole is not just a radio personality in New Orleans (Q93), she’s a community leader, a host for an NBA basketball team, a trend setter, actress, and mother! She’s a pretty dope radio chick and I’m glad she was able to slide over some time to grant me this interview.
If you’re ever in New Orleans, make sure you look her up!
(Nicole “Niki” Collins, Weekends, Q93, New Orleans)
How long have you been in the radio business?
7 years
How long were you in the NBA Hosting business?
4 years
What is more enjoyable/different?
They are both enjoyable because they allow me to meet and interact with people. I do like on camera work better because that’s more of my dream career. You have to be more on point for live filming, however, can’t have that messed up look shown on the screen.
Is the transition from television to radio a challenging one?
It’s not as easy as hoping off the radio and going into television. It’s definitely a different skill that has to be nurtured. I don’t want to do news broadcasting so I chose to get my on camera experience through on camera interviewing for the radio station and through the New Orleans Pelicans. It’s about networking and perfecting your craft. Also about being ready, always have to be ready because opportunity can present itself anytime anywhere. I’m also an actress (12 Years A Slave, HBO’s Treme) and breaking into that alone is difficult but I’m managing well with it. I’m not where I completely want to be just yet, but the journey so far has been/ is amazing and I’ve learned a lot through the challenges and obstacles.
What was it about radio that struck your interest?
How it made me feel. I love music. Growing up I would listen to the radio station all of the time to hear new music and to listen to what the personalities had to say that day. I also like to call in an hear myself talk (even tho I didn’t like hearing my voice when I came on, weird right?)
And now that I’m on the radio I love how it makes others feel. I love the excitement. I love going into the streets and meeting people and seeing how the station is such an integral part in their lives. It’s very rewarding What genre of music do you like to listen to the most and why?
Beyoncé (she’s her own genre and I love her!)
I also love R&B slow jams from the 90s-early 2000s. That’s my music for anything. Even before performance or hosting events. I sing along with them and feel great.
N.O. Bouncemusic gets me going. It will always lift me up. If a Bounce song comes on, I’m automatically moving and shaking.
What is your LET IT GO song? (one that you would absolutely lose your mind listening to)
Beyoncé’s Resentment always gets me in an emotional way
You’ve interviewed a lot of celebrities, was there ever a time you had an uncomfortable celebrity interview/encounter where it went terribly wrong? Describe.
I like Pharrell and he is a cool dude but about 3 years ago he had an artist he was promoting and they both came to the station for an interview. I wasn’t told to refrain from asking Pharrell anything but I also knew the interview was to focus on the artist. We have three seats in the studios that are in front of mics and he sat in the third chair. I talked to the girl for a while then I asked Pharell “What was it about this artist that drew you to her” and in his reply he finished with “but this ain’t about me let’s focus on her”…. Um, the question was about her. You are vouching for her. You sat in the chair of front of a mic. We have other seating in the studio not by any audio equipment. It also was indeed about you to because you are in the building. I felt kind of like he was saying I didn’t know how to handle my interview. But I understood instead of taking the “I’m being attacked” route and so I politely said “of course it’s about her but your fans want to know why her, in their efforts to support her. So you know…this is for her”. “Happy” was released about a year to a year and a half later so I definitely should have asked him more about him and what he was working on, lol.
Who was the best celebrity encounter and why?
Hmmmm…my first interview/encounter was with Mary J Blige. I was still fresh but had an awesome interview and she opened up to me. We did a little tag team on her husband as well (ok totally just meant on air we kind of ganged up on him because he was getting a lil sporty, for those whose mind went completely left). But it was a very empowering moment for me because I felt accomplished in radio at that point. Plus she was real cool
The actor Tim Robbins (Shawshank Redemption and Nothing to Lose) directed me in an episode of HBO’s Treme and I was really excited (but contained). He was cool as all get out and gave great advice and direction.
I also enjoyed my encounter with Chiwetel Ejiofor, the lead in 12 Years a Slave and I had a scene with him and Benedict Cumberbatch in the movie. I will never forget either one of them and their support and advice.
What’s the biggest misconception about you?
I wouldn’t even know to be honest. I think more broadly there’s a misconception that once you become a mother life has to go a certain more conservative way. There’s a misconception that one needs to give up on certain dreams and focus on something that’s “stable” time and money wise for a family. And that’s just not true for me.
I’ve been able to continue being an actor and my other endeavors. I’m still able to be me. Grant it, I have an amazing support system. I can’t imagine life without my daughter.
Who do you most admire in the radio industry and why?
I really admire my mentor Uptown Angela. She coached me. She allowed me to come in and learn. I’ve seen her struggles, obstacles and the triumph over them all. She’s a class act and she’s exceeded radio expectations. The respect she’s given in a true testimony to her character as well. I always feel so fortunate that I came in under her because her on air presence is so personable yet so crisp and its helped me in my emceeing on camera as well
What was the best advice anyone ever gave you?
“Always be yourself” “don’t compare yourself to the next man” “Go after your dream, live your life, be who you are to be” “always pay it forward” “don’t be afraid to say no” “make sure there’s passion in what you’re doing” “don’t give up, when you have given up that is when you have failed”
Not one piece of advice but a few pieces that have helped me in different situations. It’s a tough industry to navigate sometimes (especially the acting). In the words of my acting mentor Deneen Tyler, “some seasons you’re hot and some you’re not”. Working on bettering myself and giving back when necessary are some daily goals I strive to live by no matter what is going on career wise and the understanding that what’s for me is for me keeps me going, focused on MY prize and grounded.
What’s the biggest misconception about women in radio?
I heard a long time ago that most women in radio were trying to get hooked up with one of these celebrities- I mean if so that’s their business and all power to them however I don’t think that’s a goal of women in radio.
I also think there’s a misconception that we are all at odds with one another and all competing for one, woman allowed spot at the top of the radio ladder (crazy right?)
Where do you see urban radio in the next 10-15 years?
Not sure completely but not like it is now. It’s already changing; behind the scenes and with music in general. Genres are combining and technology is getting more advanced daily. However in some markets urban radio is such an integral part of the lives of the people of that market that I would love to see it still thriving
What do you think is wrong, if you do, with hip hop and R&B?
Well not to sound like an old woman but please bring back my old school R&B!! After early 2000s there’s been a handful of R&B songs and artist that have moved me body and soul.
It’s lacking that passion and sensuality that some of our favorites. Embody. That was my “well back in my day” moment
Who do you think is the most under-appreciated artist out there right now?
She’s not under-appreciated but I want the world to know about rap artist 3D Na’Tee. I’m not that into rap but she’s very talented and humble. Plus she’s a self-motivated, goal getter. Her music speaks for itself.
What do you want your legacy to be?
That I never gave up and worked hard towards my dreams and goals. That through the downs I was able to stay focus and pick myself up. That I was my own person and I did things according to my standards. Also that I have back along the way and helped others
That I never gave up and worked hard
If you could be one of these, who would it be and why? (funny I know…but I’m curious-pick one)
Kardashian sisters
Girlfriends (cast)
Sex InThe City girls
Gladiator (cast)
Definitely a Female Super Hero! Not one that we know already. I’d be the newest one and I would have to have Frozen powers or my daughter would be upset. And I would be able to stop time (freeze) as well because she’s growing so fast! Oooh… I can really create this Freezing powered super hero!
Autumn-Joi, 92Q Jams Baltimore – Sundays 10am to 3pm and pretty much fill in for everyone LOL
